This developed his athleticism from an early age. Growing up, Rob looked up to his father, who appeared able to do anything, which instilled that same belief in himself — creating a foundation of success and deep confidence that he could do anything.
From the age of 11, he became engrossed in the skateboarding community, spending hardly anytime with kids his own age. Rob dropped out of high school and became a professional athlete, moving to LA at 16 years old, and attended night school to receive his diploma.
He quickly learned the power of building massive brands. Rob has excellent business insights and gives us the key to living a balanced and full life in this exciting episode. As with any tool at our disposal, it does us no good if we are half-empty, and Rob agreed! You know what I mean? So many people are over positive without having realistic positivity.
Rob clearly demonstrates a winning formula — finding the next opportunity and applying this same principle. Money provides a certain amount of financial freedom and security but only if you build in the systems from day one.
If I make million or million or 5 billion, the system will never change. By understanding the basics and building a solid foundation, he avoids the temptation to live beyond his means with the promise of what future success will bring. Key traits such as honesty, gratitude, and humility can unlock in pursuit of building a life filled with incredible highlights — something that nobody can take away from you! Now imagine if your habit level goes even further, where you only pick projects and build projects where you find energy.
Now connect that to having a complete life plan and real purpose. Every aspect of your life has purpose and meaning. Living according to a system means that, no matter how chaotic things are, he has the ability to look at each day half-full, which means he handles the chaos and looks to move forward and progress to the future.
This is how balance naturally occurs for him. I was always doing all these things, thinking one of them was going to be the answer. It was through this focus shift that he had his next revelation. What do you want to be a master of? You must decide what your mastery is so that you can spend the rest of your life getting better and better. That was my self-discovery parallel with new ideas about money and where all these companies and TV [fit in]. His ultimate payoff is to exit once the business is flying high, leaving the others to run the company.
This idea has even spurred a new TV show idea. The show is built around a fund that is curating ideas and investing in a competition for three businesses where one lands the capital. It all ties back to this entire holistic picture that at the center — is just being happy.
As an athlete, Rob feels he has had an unfair advantage. Performing at the highest level for 20 years as a pro skater allowed him to see the differences in habits. Now he looks at an optimal life across three major areas: health, life, and work. I brush my teeth. I immediately have oatmeal and water. Then [I] have a coffee. I track how many hours I slept. For a kid, he has done quite well in his life and career. Drydek was born. He was involved in sports from an early age and started skateboarding at eleven.
Drydek was sponsored. Drydek moved. After deciding to forgo his senior year of high school and move to California, Rob began employment with Droors Clothing. The company was transformed into DC Shoes. Drydek got into filming. Rob Drydek Foundation. Dedicated to building legal skate parks in communities, Drydek founded the RDF. Constantly evolving and taking calculated risks, Dyrdek beat world records with his physical feats while continuing his endeavors, launching several new brands while structuring multi-platform integrated partnerships.
Dyrdek continued in his television success with the launch of his production company, Superjacket. With Ridiculousness on its 10th season on MTV, Dyrdek created a brand-new talent competition show, Amazingness, his fourth show on their network. Using this expertise gained developing the intersection between business and media, he went on to not only invest in new ventures but also help successfully amplify their brand.
With his extensive knowledge, experience, and insight gained over two decades of building his intellectual properties and working with top brands around the world, he started developing the groundwork for his full-service venture studio, Dyrdek Machine.
His unquenchable desire to live life to the fullest pushed him to develop a strategy for success in life, not unlike the formula he created for his venture studio. Following his life plan for happiness, balance, and love while still achieving greatness in his career, Dyrdek now enjoys a fulfilling life with his family in Beverly Hills and continues to build his dream as he had not only envisioned but designed it.
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