How fast page loads

Sign up today and get a suite of features and options to make optimizing your website speed clear and easy! How fast does your website load? Find out with GTmetrix See how your site performs, reveal why it's slow and discover optimization opportunities.

Log in to change options. Ads can really impact your performance - Check out this comparison with and without Adblock enabled. Make sure your site is fast for everybody Test your page in different countries, browsers, connection speeds and more Get started for free.

Wondering why your page is slow? We'll breakdown your page performance in a summarized report. Track your performance over time We'll test your page on a schedule and keep track of how it's doing.

Learn why monitoring is important. Get notified when your page is slow Set up an alert and get notified when your page underperforms. See how your page loads on different devices Test your page on a real Android device or on over 30 different Simulated Device options.

Join our Free SEO training course to find out more. Read for a more meandering look at how site speed affects visitor satisfaction rates and your bottom line.

At Google, we aim for under a half second. And so does Google. Bing may view this as a poor user experience and an unsatisfactory search result.

Faster page loads are always better, but webmasters should balance absolute page load speed with a positive, useful user experience.

A fast site is a good user experience UX , and a satisfying UX leads to higher conversions. And that includes page load times on mobile devices: The average time it takes to fully load a mobile landing page is 22 seconds, according to a new analysis. Very slow sites are a bad user experience — and Google is all about good user experience these days. The fact is, a faster website is a net positive to everyone, from Google to your customer.

I have clearly witnessed very slow websites of 10 seconds and more negatively impacted in Google, and second, from statements made by Googlers:. Google might crawl your site slower if you have a slow site. Make it as fast as you reasonably can. And usually we try to differentiate between sites that are really slow, and sites that are kind of normal.

So just optimizing on a millisecond basis is not going to affect anything in the search results…. On the flip side, a significant number of 5xx errors or connection timeouts signal the opposite, and crawling slows down. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content. Historically most of us have focused on making our desktop versions of our site load as fast as possible, but with Google switching to the mobile index first, and increase in the number of users on mobile devices, we must also now focus on mobile speed, too.

Daniel An , Google, has also produced the following infographic on page load industry benchmarks:. The average U. There are now many third-party website speed case studies available to back these findings from Google, Pingdom, and Doubleclick up:. Slow sites also have a detrimental effect on the number of articles people read. Largely, the slower the site, the greater the effect. The data suggests, both in terms of user experience and financial impact, that there are clear and highly valued benefits in making the site even faster.

Research way back in would suggest that slow load times are having an increased impact on e-commerce websites:. Maile Ohye, from Google, in , claimed:. That claim was based on independent research commissioned by a company called Akamai back in A decade ago, research commissioned by the same organisation claimed that web shoppers were more likely to abandon a website if it took longer than four seconds to load. Akamai consulted a group who shopped regularly online to find out what they like and dislike about e-tailing sites.

Akamai claims that one-third of those questioned abandon sites that take time to load is hard to navigate or take too long to handle the checkout process.

The four-second threshold is half the time previous research, conducted during the early days of the web-shopping boom, suggested that shoppers would wait for a site to finish loading. So, how fast should a website load? Not only does site speed vary from user to user, but average page speed also varies from industry to industry:. In their own words:. Think about it. The site speed factor only mattered to desktop devices until January , when it announced the same standards would be used for mobile devices.

They even created a website load test that shows how much revenue your website speed is stealing from you. Bump it up even more to 1. Google then categorizes pages as Fast, Average, and Slow. But different users experience different load times because not all devices, internet providers, and browsers are the same. To account for all the variables connected to page speed, Google averages the load time every single user experiences—no matter the browser, device, and internet provider—and catalogs it.

Each metric is assigned a speed of Fast, Slow, or Average, depending on where it falls in the distribution:. Pretend two runners are competing in a yard dash. One runner has the latest lightweight running gear, and the other has a lb weight they have to carry.

All other factors being equal, which runner do you think will have a faster time? If you want to decrease page load time for all users, consider looking for, fixing, and optimizing the following :.